CBS Formula Review
How will you know which product launch manager is right for your launch? Well you're going to learn what makes a good product launch manager and what questions you can ask so you can pull out the right information (and see if they're the real deal or just blowing smoke).
Warning Signs
The biggest warning sign by far is someone who starts selling themselves before asking you what you want to achieve. If you get on the phone with a potential launch manager and he immediately starts selling himself hang up fast.
Why? Because all good launch runners understand the 1 key thing behind a successful launch: finding out what the market wants. That means starting with you!
When you get on the phone with a potential manager they should be asking you lots of questions about you, your market, and your business. If they don't, they are treating you like a paycheck.
Another warning sign is if he doesn't ask you about the size of your list or how you plan to get your list. If all he talks about is how easy it's going to be and how much money you're going to make but he isn't asking you about your list and business metrics then do not hire this person.
CBS Formula Bonus
#1. A track record. This isn't always required, but at the very least make sure this person is well trained in writing copy. 80% of your launch success will come down to the copy.
#2. A strong grasp of market research. Make sure the product launch manager is going to do the research required to get a strong market to message match
#3. Not cheap. If you're launch manager is cheap that means he's likely new. Now that's not a problem if you need a simple product launch. But if you're looking to do a massive product launch then you want someone who commands a high fee (and doesn't exhibit the warning signs of above)
#4. An amazing copywriter. This will make or break your launch (and ties in with point 1). The difference between a good copywriter and a bad one is the bad ones like to write "exciting" copy rather than copy that sells. Often what excites your market is not what you or the product launch manager will know off hand --- research WILL be required if you want to make the most bang for your buck.
How will you know which product launch manager is right for your launch? Well you're going to learn what makes a good product launch manager and what questions you can ask so you can pull out the right information (and see if they're the real deal or just blowing smoke).
Warning Signs
The biggest warning sign by far is someone who starts selling themselves before asking you what you want to achieve. If you get on the phone with a potential launch manager and he immediately starts selling himself hang up fast.
Why? Because all good launch runners understand the 1 key thing behind a successful launch: finding out what the market wants. That means starting with you!
When you get on the phone with a potential manager they should be asking you lots of questions about you, your market, and your business. If they don't, they are treating you like a paycheck.
Another warning sign is if he doesn't ask you about the size of your list or how you plan to get your list. If all he talks about is how easy it's going to be and how much money you're going to make but he isn't asking you about your list and business metrics then do not hire this person.
CBS Formula Bonus
#1. A track record. This isn't always required, but at the very least make sure this person is well trained in writing copy. 80% of your launch success will come down to the copy.
#2. A strong grasp of market research. Make sure the product launch manager is going to do the research required to get a strong market to message match
#3. Not cheap. If you're launch manager is cheap that means he's likely new. Now that's not a problem if you need a simple product launch. But if you're looking to do a massive product launch then you want someone who commands a high fee (and doesn't exhibit the warning signs of above)
#4. An amazing copywriter. This will make or break your launch (and ties in with point 1). The difference between a good copywriter and a bad one is the bad ones like to write "exciting" copy rather than copy that sells. Often what excites your market is not what you or the product launch manager will know off hand --- research WILL be required if you want to make the most bang for your buck.
If you're looking to hire a product launch manager, you can view
my profile here: Product Launch Manager
[http://turnkeyproductlaunch.com/product-launch-jeff-walker-special/].
You'll even find Jeff Walker's personal endorsement there. I'm really
passionate about launches (in fact I re-wrote the book on
it...seriously). However if you're eager and ready to start launching
your product right now, you can submit your info by going to this survey
page and telling me about your launch (note: this link will take you to
my company page where you can fill in a survey you about what you're
looking to launch): Product Launch Management
[http://www.TurnKeyProductLaunch.com]
Anthony Uccello is a copywriting and product launch expert. He has worked with a number of clients, and one of his recent projects had Sir Richard Branson and Tony Hsieh as speakers. Other notable speakers were Joe Polish, Eban Pagan, and Garret Gunderson. He has studied under all the great teachers out there like Jay Abraham, Jeff Walker, Keith Cunningham (one of Robert Kiyosaki's Rich Dad's), Michel Fortin and many others.
Anthony Uccello is a copywriting and product launch expert. He has worked with a number of clients, and one of his recent projects had Sir Richard Branson and Tony Hsieh as speakers. Other notable speakers were Joe Polish, Eban Pagan, and Garret Gunderson. He has studied under all the great teachers out there like Jay Abraham, Jeff Walker, Keith Cunningham (one of Robert Kiyosaki's Rich Dad's), Michel Fortin and many others.
https://medium.com/@Mednour/cbs-formula-review-get-huge-12k-bonus-package-cbs-formula-bonus-c591c32d02c3
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