Being Socially Responsible

While traveling in Mumbai where I live, Viral Social Profits Review one is invariably approached by beggars-especially at busy signals. I have found that I am able to spot them in my peripheral vision and then look in the opposite direction so that I don't need to engage with them - see them but don't see them - hear their cries for alms but not listen to them - treat them as if they are not there. I realized how adept I had become at seeing only what I wanted to see, disregarding the rest of the sights that were out there in front of me.
Yet almost 20 years ago, on returning to Mumbai after being out of the country for a spell of 4 years at a stretch, I remember being appalled at the amount of poverty there was in terms of homeless people sleeping on the pavements, stacked like sardines. Viral Social Profits Bonus The 'fresh lenses', I had come back with, made it possible to see things that for years I had completely blanked out. It is easier to avoid looking at the things that can be disconcerting or can trouble us; things that spark a desire to engage in things that we don't want to.
In 1992, when the Heads of States of the world came together at Rio, Brazil for the Earth Summit, they said they needed to make sure of sustainable development in a society. I.e., ensuring growth occurs in such a way, that future generations are not compromised, but have access to the same resources that we have. Viral Social Profits Reviews That summit birthed further discussions and companies got involved and governments began to change and take stands towards sustainable development. Ten years later, at World Summit for Sustainable Development, the focus was on partnerships.
Dr. Paul Toyne wrote, "There appeared to be a role for everyone; governments to provide fair and socially-just laws, businesses to behave responsibly and consumers to think about their actions by reducing waste or asking questions about how and where their goods came from." Thus CSR came into existence - Corporate Social Responsibility. Viral Social Profits Review Do corporates have a responsibility to society? The answer is "Yes". Even beyond profitability, there must be a way to touch and lift up society.
David Livermore writing an article 'Lessons from India: Social Profitability' says, "Take for example, the long time commitment from Indian businesses to serve others while also being financially profitable. While 'corporate social responsibility', 'creative capitalism' and the 'triple bottom line' are relatively new trendy ideas in the West, many Indian businesses have long measured their success by how they care for their most important asset - their people. Viral Social Profits A recent study among the 100 businesses in India found that social mission trumped shareholder value for every executive surveyed - a result that would be unthinkable among their American counterparts."
"ITC, a leading multi-business conglomerate involved in the study said, 'Envisioning a larger societal purpose has always been a hallmark of ITC, the company sees no conflict between the twin goals of shareholder value enhancement and societal value creation.'" He was basically saying that while CSR is a fairly new idea in the West, probably 5-7 years old; it has been integral to Indian businesses for many years. And while that may be true, isn't it a crueler fact that it's not enough? We still look around and find needs that are so huge, Viral Social Profits Review so vast that sometimes our gut response or our instinct is to turn away because the magnitude of the need seems impossible to meet.

http://freshboon.com/viral-social-profits-review/

How to Sell Books on Amazon

Authors know that getting their books listed at Amazon is crucial for book sales. The AZ Code Review More and more readers are making Amazon their first place to go to purchase books, and with Amazon's free shipping options and the convenience of shopping from home, that trend is not going to change. But Amazon offers different options to authors to sell their books, which can be both confusing and time-consuming to unravel. Here are some simple ways to maneuver through that process.
Amazon offers basically three ways to sell your book at its online store: 1) listing the book at Amazon and then shipping copies to Amazon, 2) having a seller's account, or 3) selling your book for Kindle. I will focus on just the first two options, which relate to printed rather than digital books.
What are the differences between having Amazon sell your book and your creating a seller's account to sell your book yourself at Amazon? Time and money. As an author, you will have to decide whether time or money is more important to you in working with Amazon, or you can balance out both ways at least until you decide which works best for you. Below are explanations for how to do both and the advantages and disadvantages of each.
List Your Book for Amazon to Sell
How: This requires creating an "Amazon Advantage" account, perhaps aptly named because Amazon rather than the author receives most of the advantage. To join, you need copies of your book, an ISBN, and a bar code. Then visit Amazon Advantage. AZ Code Review Follow the steps but read the fine print. Amazon charges an annual fee ($29.95 currently and nonrefundable whether or not any of your books sell) and its commission is 55% of your retail price. Amazon will notify you to send books and how many. You pay the shipping and have no say over the number you send. If Amazon wants fifty, you pay the shipping on fifty, even if the books don't sell. If Amazon only wants two at a time, you may find yourself making frequent small shipments which can be time consuming and more costly than one large shipment if your book is selling steadily.
Advantage: Once Amazon receives your books and starts selling them, you don't have to deal with mailing out individual orders.
Disadvantages: Not only do you have to pay an annual fee to be listed, but Amazon's 55% commission is very high. For example, a book priced at $25.95 would mean a profit of $11.68 for the author. Remember you also need to figure in the cost of shipping the books to Amazon so your profit will be even lower.
Be an Independent Seller Through Amazon
How: You can't sell your book independently on Amazon until it is listed there, so regardless, your book needs an Amazon Advantage account. You can follow the steps above, become an Amazon Advantage client, and then later tell Amazon the book is no longer available, or if you are traditionally published, published by a subsidy press, or sign up with a distributor like Ingram, your publisher or distributor will create your Amazon Advantage account for you and pay the fees, just giving you the royalties you agreed on with the publisher or distributor. The AZ Code Today, many independent printers and book design firms will also list books at Amazon for self-published authors and simply charge a small flat one-time fee (usually around $50) to list your book for you. The book can be listed as out of stock, meaning Amazon has no copies, and you don't need to send them any.
Once your book has a listing at Amazon, you can open a seller account with Amazon to sell your book independently. First, look up your book title on Amazon. On the right side of the screen for your Amazon listing is a little boxed area with the question, "Have one to sell?" followed by a button to click on that says, "Sell Yours Here." Click the button and follow the steps to list your book and your information. You can list as many copies available as you like, provided you have that many copies in stock. Customers can now buy the book directly from you rather than Amazon. You pay nothing to Amazon until the book sells.
Advantages: The advantages are many, especially in terms of your profit. Rather than take 55% in commission like with an Amazon Advantage Account, Amazon takes something closer to 25%. Amazon also gives you a $3.99 credit to ship your book, which should pay the cost of shipping if you ship via media mail. So for example, that $25.95 book we used as an example previously and which weighs about one pound, will cost you $2.77 to mail. Amazon pays you $23.71 for the sale, including the $3.99 for shipping) which means your profit is $20.94 (about double the $11.68 minus shipping had you sold it through Amazon Advantage).
Another advantage to an individual seller account is that while Amazon may list your book at retail of $25.95, in your seller account you can list it slightly under that price so it appears less expensive to customers. You can also list the book, not only as "New" but include that it is autographed by the author and personally shipped by him or her. Even if you sign the books you ship directly to Amazon, Amazon won't advertise for you that they are autographed, so listing your books on your seller account as "signed by the author" may be an advantage for you. Many readers will feel an autographed book is of more value than one that is not.
A final advantage is that you get your buyer's address and email information, so you know more about your customer than you would if Amazon had sold the book. You can retain that information for future marketing mailings or updates to the customer when your next book comes out. Eventually, you might persuade the customer to buy directly through your website rather than through Amazon, thus giving you a greater profit in sales.


Source:
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