Being Socially Responsible

While traveling in Mumbai where I live, Viral Social Profits Review one is invariably approached by beggars-especially at busy signals. I have found that I am able to spot them in my peripheral vision and then look in the opposite direction so that I don't need to engage with them - see them but don't see them - hear their cries for alms but not listen to them - treat them as if they are not there. I realized how adept I had become at seeing only what I wanted to see, disregarding the rest of the sights that were out there in front of me.
Yet almost 20 years ago, on returning to Mumbai after being out of the country for a spell of 4 years at a stretch, I remember being appalled at the amount of poverty there was in terms of homeless people sleeping on the pavements, stacked like sardines. Viral Social Profits Bonus The 'fresh lenses', I had come back with, made it possible to see things that for years I had completely blanked out. It is easier to avoid looking at the things that can be disconcerting or can trouble us; things that spark a desire to engage in things that we don't want to.
In 1992, when the Heads of States of the world came together at Rio, Brazil for the Earth Summit, they said they needed to make sure of sustainable development in a society. I.e., ensuring growth occurs in such a way, that future generations are not compromised, but have access to the same resources that we have. Viral Social Profits Reviews That summit birthed further discussions and companies got involved and governments began to change and take stands towards sustainable development. Ten years later, at World Summit for Sustainable Development, the focus was on partnerships.
Dr. Paul Toyne wrote, "There appeared to be a role for everyone; governments to provide fair and socially-just laws, businesses to behave responsibly and consumers to think about their actions by reducing waste or asking questions about how and where their goods came from." Thus CSR came into existence - Corporate Social Responsibility. Viral Social Profits Review Do corporates have a responsibility to society? The answer is "Yes". Even beyond profitability, there must be a way to touch and lift up society.
David Livermore writing an article 'Lessons from India: Social Profitability' says, "Take for example, the long time commitment from Indian businesses to serve others while also being financially profitable. While 'corporate social responsibility', 'creative capitalism' and the 'triple bottom line' are relatively new trendy ideas in the West, many Indian businesses have long measured their success by how they care for their most important asset - their people. Viral Social Profits A recent study among the 100 businesses in India found that social mission trumped shareholder value for every executive surveyed - a result that would be unthinkable among their American counterparts."
"ITC, a leading multi-business conglomerate involved in the study said, 'Envisioning a larger societal purpose has always been a hallmark of ITC, the company sees no conflict between the twin goals of shareholder value enhancement and societal value creation.'" He was basically saying that while CSR is a fairly new idea in the West, probably 5-7 years old; it has been integral to Indian businesses for many years. And while that may be true, isn't it a crueler fact that it's not enough? We still look around and find needs that are so huge, Viral Social Profits Review so vast that sometimes our gut response or our instinct is to turn away because the magnitude of the need seems impossible to meet.

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